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People Don’t Go To Facebook To Buy, They Go To Be Social

Facebook does not drive direct sales, contrary to the hopes and ambitions of businesses everywhere. It is primarily a marketing tool, and the sooner your company realizes this, the sooner your strategy for engagement will put Facebook in its rightful place. Facebook is useful for 3 things 1. Branding Facebook is primarily a tool meantContinue Reading

Sharability Is The Measurement That Matters

What is sharability? It’s the “X factor” of a piece of content that makes people what to share it. Sharability is the ingredient that must exist in every piece of content you share or you are wasting your time/investment. “I’m very passionate about traditional media. I don’t think it’s dead. I just think it’s overpriced.”Continue Reading

Why I Love Brands (And Why You Should Too)

I, personally, love brands. I can feel them the way I can feel a person and they make me happy. We feel a brand when we encounter a “thing” – an organization or grouping of people. We have opinion and emotion that we attach to every brand we encounter, the same way we do withContinue Reading

Remember How You Felt When Your Teacher Rolled Out the TV Trolley?

Do you remember how you felt when, as a kid, your teacher would wheel the TV trolley into the classroom to show you a video? That was exciting! A change of pace, a new voice, and a story told in a medium we were in love with. And it was a shared experience. It turnsContinue Reading

3 Reasons Why Your Sharing Plan Should Come Before You Create Your Content

Great content that companies create, often at significant expense of either time or money or both, is meant to be shared, celebrated, and attractive to people the business wants in their brand community. Two of those three hopes – having the content shared and celebrated – are tied to the sharing strategy. So how theContinue Reading