Getting someone who is not you to “be you” online is strange to me. It’s like asking someone else to go on a date for you. Not only do you miss out on the engagement and enjoyment of the date, but it is also fake and downright creepy. But what you say and what youContinue Reading

Here’s a simple suggestion when considering whether your profiles and activity online are “authentic”: if someone who only knew you online met you in person would they be surprised? No one should ever be surprised by your appearance or your behaviour because you are the same person online and off. The online you matches theContinue Reading

We’re in the content marketing era, which is more show and less tell. Clients don’t want you to tell them how great you are through advertising, they want you to show them value at the start of the relationship. Every business has stories to tell and needs to inform, educate and be useful to clientsContinue Reading

With such rapid change and extreme disruption to business caused by social media in recent years, many wonder where this is all headed. How about if we start with where we are now? This Fall the Interactive Advertising Bureau (IAB) released a comprehensive paper on the state of the social media ecosystem which, for those whoContinue Reading

Have you ever noticed the unique bonds that are forged between you and the people who have shared an experience with you?  Some experiences are traumatic, some adventurous, some beautiful, and some are downright awful. But if you experience something with another person, whether you are strangers or old friends, that experience will create aContinue Reading