What makes social media an essential tool for social enterprise is
Viewing entries in
Strategy
So you posted your story to your Twitter, Instagram, Facebook, Linkedin, and maybe even Google+ accounts. But the great social soap box isn't so. For businesses using social media, the most important message is: target, target, target.
Every organization has blind spots and, for most, social media is on that list. Yes, still. The ones who figure it out and run with it are the ones who work to fully understand it. There's still a lot of time to get there.
If social media monitoring is about communications, measurement is about business strategy.
I don’t expect everyone to jump on this but for those who already know the superior value of Google+, this simple little service makes it easy to make Plus the centre of your sharing activity without causing you to lose the social networks you’ve built elsewhere.
a simple, common sense, social media policy and saved it in formats for download that you can print and staple to a common wall in the office, if necessary.