Last night our friends at Hemmings House Pictures released a video that they completed for us yesterday and their founder, Greg, told the backstory of how we made it. Hemmings House played a unique role, first as students of our flagship course, then as creative directors and developers for our story.
— greghemmings (@GregHemmings) January 28, 2012
It's just a simple 1 minute piece. But to us, it means a lot. In the social business / social media world already characterized by confusion and being defined by each person's experience as a social media consumer, it has not been easy to tell the story of what a social business is and how we can help get them there. This video, we hope, will go a long way towards making it clearer for the people we talk to.
Every time we explain what business we are in, we get looks of understanding by anyone who uses Facebook, Twitter, or who has a profile on Linkedin or Google+. But faces often drop when we ask them if they know how to grow a business or make money with social media. That's the part that few understand and that's exactly what we help with.
We also know we're not the only ones with this perspective and we are reaching out to other social business professionals and consultants around the world to find the ones who share our positive, supportive view. We want to work with social business leaders who know that social businesses need to first be enlightened and prepared for the opportunity so they can plan their own transformations for future growth.
Our online learning platform gives our courses to these professionals so they can help their clients learn social and grow together. And, as Greg mentioned in his post above, we have a new course on the way soon that helps businesses tell their own stories through video (March 2012. Stay tuned!).
Have a look at our new video above and, if you like it, please send kudos along to our friends at Hemmings House. And please let us know in the comments below if we succeeded in making clear, in a simple way, what we do and how we add value.