Yesterday afternoon 8 friends and clients of Sociallogical jumped on a free, high quality, responsive and easy to use video conference that was fun and shocked the heck out of more than a few of us. After our brief conversation, the whole thing was automatically uploaded to YouTube in HD quality where it can forever be watched and shared, hopefully for the benefit of others who want to give it a try.
This great experience was courtesy of Google+ and its Hangout feature and was simply a 23 minute chat for friends and clients who expressed interest in trying it out to do just that. We planned it last week, called it a Sociallogical Google+ Hangout Intro intended to last 5-15 minutes, and we broadcast it "On Air", which meant that anyone in the world could watch our discussion live as it was happening - and now anyone can watch the recording of it forever.
Want to try this? Learn How To Get Ready For Your First Google+ Hangout
I don't plan to blog about every +Hangout we host or take part in. But watching people experience the power and simplicity of this new medium for the first time is a pleasure and I urge you to watch a bit of it (below at the end of this post) if you have never seen it before. I actually started recording it early because I didn't want to miss the surprise and pleasure on people's faces. A couple of people had trouble using their microphones or webcams for the first time, but that's expected. They won't have that problem next time.
A Powerful Brand Builder
Just think of how powerful this tool can be to reach an audience and build a brand community:
Idea 1: Discuss new trends with leaders of your industry Idea 2: Instruct your clients on something they're interested in learning Idea 3: Give demos of your product to clients, potential clients or partners
There are lots of ideas that you can come up with to help your business by using it to build community around your brand. Think about it and let me know what they are in the comments below. We love learning new ways to be social.
And let us know if you'd like to join us on another "first-timers" Hangout sometime soon because it really was a good time.
Special thanks to Garth Frizell from Prince George, BC who was our experienced guide on this brief tour. And I'm so happy that Kelly Lawson, David Hayward, Greg Hemmings, Judith Mackin, Sarah Tapley and Chris Boudreau were all able to join us.