Hospitality doesn't come naturally to many people and it is the single most important quality to look for in the person or persons who you choose to be the voice of your business on social media.
"The friendly and generous reception and entertainment of guests, visitors, or strangers" (Google) is the single most attractive quality someone can bring to the content they create for social media and the conversations around it. It keeps us from selling too hard and too early, it makes people aware of who we are and what we do without being pushy and self-absorbed, and it is very uncommon.
"Get a sense of the room" a friend of ours says, often quietly under her breath when overtaken by a buffoon in a social setting. You know what she means if you've been to a wedding, barbecue, or company party this summer at which there is "that guy" who focuses on themselves and behaves out of sync with the mood, tone, or tempo of a social setting.
Generosity Feeds Great Hospitality
Whether you are the host or not, a generous reception of others is always warranted and is a powerful relationship builder and memorable trait that businesses should cultivate in their online voice and in the posture of their people.
Generosity is the personal quality that serves as the foundation for good hospitality. Generous people find the time to listen, the patience to understand, the thoughtfulness to share, and the energy to be kind.
If this is the voice and the face of your business, then expect new relationships and customer loyalty to follow.