Two years ago I signed my team up to participate in a course to teach us how to build a social business. It lit a flame that has been burning ever since. Telling our company’s story using social channels has helped us build community around the world. The course was Sociallogical’s Understanding Social Business and, after completing the course, Sociallogical’s Jeff Roach and I discussed the possibilities of putting together a course about the power and brand empowerment of video storytelling in the new digital landscape.
It took a year and a half to accomplish, but here we are! Hemmings House and Sociallogical are very excited to roll out our latest course, “Moving Pictures: Making and Sharing Social Videos”. This is an introductory course that will motivate you to pick up your own camera and begin producing content for your business immediately.
Video is considered one of the most effective communication tools in the social space. Businesses are now building their own production companies within their own walls to keep up with the demand for original and relevant content that supports the brand and the tribe.
My hope is that this course will ignite the same fire in you that the Understanding Social Business course did for my team and I. Once you realize that you have the power and the creative assets to tell your own story (and that your own story is truly epic), then this course will encourage you to get out there and shoot!