"When you walk into a room full of people, what’s the first thing you do? For me, my goal is to find people I might know and just say hello. Yet, when it comes to social media, most businesses still don’t see social networks as a place to socialize but as mediums to broadcast, which is a very big and costly mistake. Some businesses even forget that social is about connecting with people. Many, determined to continue operating as they always have, shove their ad messages through social mediums that eventually end up detesting them.
So how can businesses avoid making the costly mistakes mentioned above? Here are two key principles to starting off right..."
Above is an excerpt from a guest post I wrote yesterday for my friend Dave Gallant's blog.
Dave is an eastern Canadian social business consultant who understands the "social" side of social business more than most and emphasizes it well in what he does. Dave is also working on a new startup called Recommendur that focuses on helping people get started using social media in the early days when people are often unsure of what their first steps should be.
My guest post speaks to the people Dave hopes to help with Recommendur. Dave's interest in helping people learn social media, especially in a business context makes his new startup a likely partner for Sociallogical and we're looking forward to seeing what he builds.
What advice do you have to give someone just getting started in social business?