The Northern Lights (aurora borealis) are real but they have inspired many myths and silly pursuits through history What are the biggest myths of social media and social business that you have come across as a consultant or have dispelled as you have learned more about social media use in business?

This is not meant to mock the wrong-headed but to be a collection to help others steer clear of misconceptions that can take them down the wrong path or lead them away from a great opportunity. Here are a few from my list:

The 3 things on my list were easy to choose as they are incredibly common. If you end up blogging about any of the items on your list or have good resources to support them, please share links with your list.

What are the biggest social media myths from your experience? Please share in the comments.