Not everyone is social in the offline world and I meet so many people who are afraid to be social in the online world. If I can't find something to say in person, what do I say online?
That's an excellent point and troublesome now that social is how we reach an audience for our business. But while being social is powerful and builds the connective tissue that results in loyalty and reach for a social business, conversation isn't the only side of it.
Sharing is Social
Sharing great content is social. That might seem obvious but by segmenting out the acts of sharing content from engaging in conversation, those who don't like to converse so much can find a place in this space.
Most of us live a portion of our lives online and we all find great content every day that is relevant to our business and what we do. Share it! Your target audience wants to see what engages you and it will help to shape your brand. Articles, resources, instructional videos, infographics, photos - anything that can be helpful to your clients and imply what is important to you in what you do.
So there is a place for the quieter people amoung us. If you can't speak, just share.
Who do you know that has a lot to share but is reluctant to? How might you encourage them?
Note about the photo above: Sarah Tapley is a new Member of Learn by Sociallogical™ and is a design guru with Tuck Studio and Punch Inside. She spends each day with her nose in countless amazing design websites, her hands on the creation, assembly and display of super interesting design products, and listening to what inspires clients the most about the spaces they live and work in. Of course Sarah has a ton of great things to share! In fact, much of what Sarah has to share doesn't even need words. (Photo credit: Kelly Lawson)