Why we recommend the Brand Gap

In order for a business to survive on social media, it must understand the brand.

Your brand is your reputation; it allows you to make connections and build communities, and it is absolutely essential in ensuring success.

Quick and to the point, Marty Neumeier’s The Brand Gap is a simple, direct and accessible summary version of the fundamentals of branding; though described on the book’s cover as merely an overview, it is impressively complete and clear in its delivery.

What is unique about The Brand Gap is that it consolidates virtually everything any beginner could possibly wish to know about branding into one concise unit, split into five sections: one for each of the five disciplines of branding. Most importantly, though, is that The Brand Gap rejects common misconceptions about branding, explains clearly what it really is, and offers essential, foundational knowledge on how to use it.