Social media is the content we share. Social networking is the activity of building relationships around that media.
Without networking, social media amounts to advertising and can actually cause harm to your brand. Ignoring your community is unwise. It involves listening for mentions of your brand or services, listening for conversations among your target audience of topics that are relevant to your brand, and it involves commenting and sharing with a consistent tone of voice and in a timely manner.
Sociallogical will set you up to listen to the important things that you shouldn't even miss - mentions, leads, great new content - and we'll respond to it, share leads appropriately within your company, and ensure the community you build around your brand has the Master of Ceremonies it needs.