Why We Recommend the tipping point
The Tipping Point by Malcolm Gladwell is a book that discusses the unexpectedly major effects that small changes among a group of people can have. Gladwell’s writings about the major influence that can be achieved from a small number of people changing their behaviour can be applied to social media to begin trends which can eventually help you reach the “tipping point”, the point at which a trend becomes a phenomenon. Gladwell’s theory is proven in the real world by any successful product, with social networks such as Facebook and Snapchat being great examples. Gladwell’s musings on the influence a small group of people can have can enable you to better understand what you need to help your product become more popular, and apply it to social media.