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A share thing.™


Strategy, Training, Content, and Measurement.
Businesses grow when their people get social.

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A share thing.™


Strategy, Training, Content, and Measurement.
Businesses grow when their people get social.

The Sociallogical Method

Sociallogical is your partner for growth through online engagement.

We're interested in growing companies, not stroking egos. For each client, we ask: is there a measurable strategy? Are there people in the company who need training? How will content be produced and shared on social media? Is there a method in place for measuring and adjusting for growth?

Sociallogical helps businesses become social by addressing these 4 fundamentals of social business transformation: Strategy, training, content, and measurement. 

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Strategy


Successful social businesses strategically build a community around their brand. Communities that care about what you do but also your purpose for doing it.

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Strategy


Successful social businesses strategically build a community around their brand. Communities that care about what you do but also your purpose for doing it.

 

There's a Unique strategy to reach every audience.

You need to go to where your audience is, to the people you hope will participate in your brand community. The only way you can know that is by doing the research. For businesses using social media, the most important message is: target, target, target.

 
 

sociallogical Engagement Strategy

A social engagement strategy is a research-based roadmap to engage an audience with a purpose. It encompasses brand building considerations, describes content options and KPIs, outlines a sharing schedule, assigns resources from inside and outside your business, and confidently guides your company to success that we can measure, demonstrate, and build on.

We’ll even take the mystery out of advertising with a strategic method that fits your goals - and budget. Your social engagement strategy could be a campaign to launch a product or a vision to become known as the finest retail district in the land within 3 years. It’s all the same effort: strategy, training, content, and measurement are all considered in a Sociallogical™ Engagement Strategy.

Sociallogical Engagement Lead

You can employ someone who has limited experience or resources to grow a business online. Or Sociallogical can join your team for a contract term to lead the changes needed to grow your brand online. Our team will work with your content creators/agency to support aggressive implementation of your strategy with quick approvals, strategic input, and we’ll interpret measurements and make tactical adjustments to grow your community online.

Inside your company, we’ll coordinate with sales, marketing, and customer service leads to ensure seamless social media integration and advanced use of the channel. We can even provide training to ensure that social media is properly understood and embedded into your operations and culture. Sociallogical™ will create your strategy and implement it as an experienced, proven member of your team.

 

Sociallogical Brand Strategy

We put the “how” into your brand strategy when it comes to online engagement. Once you have defined your brand, identified your target audience, and defined your personas, Sociallogical™ will build on that platform to create the plan that will engage your audience and build your brand reputation. We identify where your brand infleuncers can be found, the content that will establish your brand messages, and the measurements that will keep you on track. We’ll keep you consistent in tone and approach and provide you with a complete and well-researched strategy that will build equity for your brand in the social space.

 
 
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Training


Learn by Sociallogical™ online training, live event workshops, webinars, and certifications through McKenzie College help business teams get social and grow.

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Training


Learn by Sociallogical™ online training, live event workshops, webinars, and certifications through McKenzie College help business teams get social and grow.

Online Courses

The original. Over the last 5 years, Sociallogical has trained over 1,500 professionals and leaders how to understand social media and to use it to grow their organizations. Learn by Sociallogical™ is a supported, rich-media online training platform with created and curated information and resources, and online access to professional Sociallogical mentors and webinars.

Live Event Workshops

Everybody learns differently. Most people still learn best with a guide who can instruct in person, drawing attention to the most salient points and going deeper with questions from the group. All live event workshops are based on an online course curriculum which attendees also have full access with full online support.

 
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Content


The goal is to have your content shared. If no one shares it, no new people see it and people will only share your content if they care about it. How do you get them to care? That's how we help. It's a share thing, after all.

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Content


The goal is to have your content shared. If no one shares it, no new people see it and people will only share your content if they care about it. How do you get them to care? That's how we help. It's a share thing, after all.

Sociallogical Content Management

A content plan is a simpler, tactical service, built on decisions you have already made about your brand, your goals, and your resources.

To grow a community a brand needs sharable content. Sociallogical will identify who should be engaged (influencers) to reach the people you are hoping to influence, where they can be found, what content will grab their attention and compel them to share with others, how it should be shared and with what components (tags, videos, etc.), and a technique for measuring and making content decisions for the future.

If you hire us to implement your content strategy we’ll help you make daily decisions to adjust your content, advertise strategically, and keep content creation resources on time and meeting the needs of your pre-determined strategy.

Sociallogical Community Management

Social media is the content we share. Social networking is the activity of building relationships around that media. Without networking, social media amounts to advertising and can actually cause harm to your brand. Ignoring your community is unwise. It involves listening for mentions of your brand or services, listening for conversations among your target audience of topics that are relevant to your brand, and it involves commenting and sharing with a consistent tone of voice and in a timely manner.

Sociallogical will set you up to listen to the important things that you shouldn't even miss - mentions, leads, great new content - and we'll respond to it, share leads appropriately within your company, and ensure the community you build around your brand has the Master of Ceremonies it needs.

 

Curated Sharing

We put on your brand-centric goggles and we find content already in the social space that relates to you and what you do - quality content made by others that fits with your strategy. Then we share it with your followers on your social channels.

Sharing curated content does a couple of things for you. First, it helps to define your brand by what it’s associated with. Second, it expands the scope of interest for your brand and its applications, giving you a wider potential audience for your content. Third, it works in concert with your own content, giving you a robust and multi-dimensional voice in the social space. 

It needs to be complemented with your own brand content, and given contextual relevance by the comments offered in the social space by your team members on an ongoing basis. But it keeps costs down, supports your brand goals, and makes sure your social accounts are never "dead" when new visitors stop by.

 
 
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Measurement


Social media for a business isn't about marketing, it's about influence. Measure what will grow your community, inspire your community, and sell your products and services.

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Measurement


Social media for a business isn't about marketing, it's about influence. Measure what will grow your community, inspire your community, and sell your products and services.

 

If it doesn't have targets and measurements, It's not a strategy.

Social media can build your brand (almost singlehandedly, in some cases). It can drive sales/conversions if the people you want to talk to, and their paths to purchase, are understood. And social media can validate what you offer through vital peer relationships.

But it can't do any of this if you don't have a discipline of looking at the data and using it to your advantage.

 
 

Strategic Influence

Using a variety of advanced tools and data gathering services, Sociallogical™ will report your most recent data and advise each month on the main reason you are using social media: increased influence in your brand community.

If people don’t share, comment or react, in that order, no new people will see your content. When it comes to business growth, a like is not a strong endorsement.

We'll track your performance on social media with your website analytics to report on useful metrics that can help you grow your business.

Strategic Advertising

Spending money to show bad content to more people is unwise and social media allows us to avoid this. Even content that you pay to display needs to be validated as interesting to our audience to justify spreading it. 

Sociallogical creates advertising strategies that maximize the impact of dollars spent by making sure your content fits with your audience and your goals. We monitor your accounts and create custom audiences every time we spend money to boost your content to a budget you set.

You can buy an audience. But recruiting that audience to your brand and buying community requires a strategy.

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About Us


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About Us


Sociallogical Began...

In the world's most connected city, Saint John, New Brunswick, Canada In the winter of 2011. The birthplace of the storied radian6 and probably the only city in the world that built two complete fibre optic networks in the 1990s on which the world's most advanced telecom infrastructure exists today. In a beautifully historic urban "campus", about 9 city blocks on the harbour, are over 35 technology companies and in that cool little neighbourhood, we started Sociallogical.

We knew that the fundamentals of how businesses operate had changed significantly in just a few short years. And we knew that most people didn't understand it, weren't sure how to adapt and capitalize on it, and most feared it to some degree.

While we didn't believe that social media was the reason for all of this, we strongly believed that it was the catalyst. The transparency and openness alone, inflicted on society by social media, has forced significant change on the business world.

Our Answer

After several years of starting and growing companies in this online environment, we understood how this works and we knew we could help other companies.

We became the strategic firm that gets to know how our clients operate and embeds social media tools and practices into their operations. We help our clients build communities around their brands, starting with their own teams on the inside - if you don't socialize with your brand community, why should anyone else?

In the beginning, we suspected we might only have 5-10 years doing this before most leaders and businesses understood all of this and adapted. We were wrong. Demand grows for the kind of help we offer as the tools and practices become evermore sophisticated and powerful.

Sociallogical is a growth company. We strategically connect you to whoever you need to for growth to occur. We mentor leaders, train staff, create online platforms and strategies to grow your business, and measure what matters in the social space.

Jeff Roach, Founder / Strategic Connector

When we started Sociallogical I figured companies might need us to help them figure out social media for 5-10 years and then everyone would get it and we'd find a new purpose. However, media continues to change quickly and significantly, making entry and advantage harder to figure out. 

So, still, most business leaders I meet aren't sure of what they need, who can provide it, how much it should cost, or what the potential outcomes could be. But they know social media is a big deal and they know they need to make that channel work to survive and grow. We started Sociallogical to help business leaders do that.

 

Kelly Lawson, Founder / Branding

I connect people. I help businesses connect with their customers and each other. I am a founder of Sociallogical and in 2012 I focused primarily on developing and implementing an inbound marketing strategy for a tech startup in UK and US healthcare, a great opportunity to combine my occupational therapy profession and passion for the social web.

My therapy is photography. I love finding the magnificence in a split second; grabbing moments like butterflies in jars. It's those moments that make sharable media powerful. I have a passion for helping businesses and brands find their personality and their community.

 

Phil Sweezey, Learn by Sociallogical

I am building our business training services, Learn by Sociallogical, and focused on making sure that what we offer helps people to learn and act right away in their businesses. My entire career has been as an educator and an interpreter and implementer of technology advancements in several educational environments in Canada and China. I earned a Master's degree in educational technology in 2016 from UBC and love finding meaningful ways to make business training more engaging, supportive, and useful.

 

Talk with us


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Talk with us


 

Contact


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Contact


We Can Help You - Let's Talk

Say hello and let's talk about how we can help you ramp up your social strategy, your brand community, and grow your business!

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