Advice, resources, and insight on how to make social engagement work to grow your business and career.
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Phil is launching our 3rd iteration of the Learn by Sociallogical™ online platform - a private social network and course framework that allows people to learn in privacy or with the mentorship of experts and their fellow travellers in social engagement.
Where Is The Efficiency In Only Using One App For Messaging? Spaces, Linkedin, Facebook, and Hangouts Messages. First of all, most of us only use an app when we get pulled in with a notification.
They are all the same in your notification tray.
What makes social media an essential tool for social enterprise is
So you posted your story to your Twitter, Instagram, Facebook, Linkedin, and maybe even Google+ accounts. But the great social soap box isn't so. For businesses using social media, the most important message is: target, target, target.
The society-wide "breaks" that we enjoy for Christmas, Winter Solstice, Eid, or even just Victoria Day or the 4:20 are all occasions that we agree to be together and to not work.
Every organization has blind spots and, for most, social media is on that list. Yes, still. The ones who figure it out and run with it are the ones who work to fully understand it. There's still a lot of time to get there.
“all social media is fundamentally about relationships and people connecting to people — not companies or brands”
If you can master growing and staying in touch with a network of people on Twitter you'll find it a lot easier on the other networks.
If social media monitoring is about communications, measurement is about business strategy.
I don’t expect everyone to jump on this but for those who already know the superior value of Google+, this simple little service makes it easy to make Plus the centre of your sharing activity without causing you to lose the social networks you’ve built elsewhere.
a simple, common sense, social media policy and saved it in formats for download that you can print and staple to a common wall in the office, if necessary.
Influencers get the word out with the same reach and authority that TV, radio, newspapers, and flyers did in the former media era. It is through people sharing that things spread now.
Your online profile changes over time depending on how people interact with your content, interact with your competitors content, and even in how they look for you.
Facebook is now the great social forum where businesses can get to know their communities and build a social reputation. Budgets and expectations should be built around this understanding.
Sharability is the ingredient that must exist in every piece of content you share or you are wasting your time/investment.
In this e-book my wish is to help you produce more authentic - and beautiful - images of yourself, your staff, your friends, your colleagues. Written to be a quick and accessible read, take these tips with you on your quest to create a better personal online image, avatar or headshot.
We feel a brand when we encounter a "thing" - an organization or grouping of people. We have opinion and emotion that we attach to every brand we encounter, the same way we do with every person we encounter, like it or not.
It turns out that storytelling, especially through a visual, "moving picture" medium like video, TV, or film is how we see things in our minds so they speak to us in our most natural language
How content is shared determines the ROI of the content more than the content itself and should be considered before the content is even created.
The best content a business can share is their own stories. If a client cares about what you sell, they will care about the stories you have to tell. But how the story is told and shared matters a great deal and there are a variety of ways that can be done with both large budgets and no budgets.
